Morning Update – Sept 10: Apple’s new iPhones; Twitter buys mobile ad exchange; Why cards matter more than links

Youtube: Samsung GALAXY Note 3 presents “Dreams” – Samsung has launched an ambitious piece of branded entertainment overnight, featuring a digital film about a girl finding inspiration using her Galaxy Note 3 phone.

“We follow the passion of a girl who helps save her grandfather’s shop by finding inspiration in her everyday life.”

Ad Age: Apple expected to increase marketing presence abroad with low-cost iPhone –  Apple to up marketing spend in markets where Android is becoming dominant.

“Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in the U.S. and abroad where the Android mobile ecosystem has become dominant.”

Intercom: Why cards are the future of the web – Cards are fast becoming the best design pattern for mobile devices.

“We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content.”

Ad Age: Twitter buys mobile ad exchange platform – The social media platform has bough MoPub for $300m ahead of next year’s IPO.

Twitter extended its busy summer of acquisitions by snapping up mobile ad exchange MoPub for roughly $300 million in stock as it shores up its ad business in anticipation for an IPO early next year.

AdWeek:  Miley’s twerking won’t stop driving video views – Video views of the star’s bizzare dance continue to be strong.

An instructional clip featuring a twerking Barbie doll and a chicken took the top spot on Adweek’s VideoWatch video series charts (powered by VidIQ)—generating nearly 7.58 million views in a week, along with 79,000 likes and close to 45,000 Facebook shares. Great job, millennials.


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