Morning Update – Sept 10: Apple’s new iPhones; Twitter buys mobile ad exchange; Why cards matter more than links
Youtube: Samsung GALAXY Note 3 presents “Dreams” – Samsung has launched an ambitious piece of branded entertainment overnight, featuring a digital film about a girl finding inspiration using her Galaxy Note 3 phone.
“We follow the passion of a girl who helps save her grandfather’s shop by finding inspiration in her everyday life.”
Ad Age: Apple expected to increase marketing presence abroad with low-cost iPhone – Apple to up marketing spend in markets where Android is becoming dominant.
“Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in the U.S. and abroad where the Android mobile ecosystem has become dominant.”
Intercom: Why cards are the future of the web – Cards are fast becoming the best design pattern for mobile devices.
“We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content.”
Ad Age: Twitter buys mobile ad exchange platform – The social media platform has bough MoPub for $300m ahead of next year’s IPO.
Twitter extended its busy summer of acquisitions by snapping up mobile ad exchange MoPub for roughly $300 million in stock as it shores up its ad business in anticipation for an IPO early next year.
AdWeek: Miley’s twerking won’t stop driving video views – Video views of the star’s bizzare dance continue to be strong.
An instructional clip featuring a twerking Barbie doll and a chicken took the top spot on Adweek’s VideoWatch video series charts (powered by VidIQ)—generating nearly 7.58 million views in a week, along with 79,000 likes and close to 45,000 Facebook shares. Great job, millennials.
It never fails to amuse me how the Aussie telcos are completely unprepared for Apple announcements. I’ve seen Voda, Telstra and Optus fielding Twitter enquiries this morning about the new models, but none of them have a stay updated or register your interest form. What a waste of time.
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