Morning update – Sept 4 Oz missing persons campaign, Man buys tweets to trash brand

September 4, 2013 8:48

This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.

Ad Age: YouTube Preroll Helps Find Missing Persons for Aussie Police – An Australian online campaign is garnering international media coverage.

To spread awareness about Missing Persons in the country, the agency bought pre-roll space that transformed the usual “Skip” button into “Yes I have (seen)” and “No I haven’t (seen),” so people were forced to think a little before they clicked.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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