Morning update – Sept 5: Twitter search; Tesco ‘misleading’ horsemeat ad; Paid customer social media backlash

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In the Morning Update, we round up what was going on in the other timezones while you were asleep.

Mashable: You can now search for any tweet in history – Social analytics service Topsy will offer search in Twitter

“Topsy is one of a small handful of companies that offer advanced Twitter search tools for the microblogging network’s entire stream, known as the Twitter ‘firehose.’

The Guardian: Tesco criticised over ‘misleading’ horsemeat ad – UK ad watchdog says campaign attempted to shift blame to ‘the whole food industry’

“The ad campaign said that the problems that have arisen with meat is ‘about more than burgers and bolognese’. ‘It’s about some of the ways we get meat to your dinner table. It’s about the whole food industry'” it added.

Ad Age:  Will Disgruntled Customers Buy Twitter Ads to Air Grievances Now? – After an angry BA customer bought a sponsored tweet will others do the same

“Whether Mr. Syed’s novel use of Twitter sets a precedent remains to be seen. But brands beware: there’s not much companies can do to stop determined haters from buying Twitter ads.”

The New York Times: War on Leaks Is Pitting Journalist vs. Journalist – David Carr looks at the impact of the governments attempts to stop leaks

“Instead, the journalists and organizations who did that work find themselves under attack, not just from a government bent on keeping its secrets, but from friendly fire by fellow journalists. What are we thinking?”


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