Morning Update: Shirts fly in Ikea ad; Google search share falls to lowest level since 2008
https://www.youtube.com/watch?v=DassdizThkk#t=36
Mashable: Shirts fly in IKEA’s wacky new ad
Look, up in the sky! It’s a shirt!
Huh?
IKEA launched a wacky ad that aims to illustrate the “joy of storage” with a flock of T-shirts that navigate the globe. The ad’s execution, by London agency Mother, is first-rate; you’ll really believe those shirts are flying.
AdWeek: Here Are the Funniest, Quirkiest Ads You’ll See About Having Your Home Invaded
Kwikset, the keyless entry and re-keying company, unlocks the humor of home invasions in these amusing, mildly edgy tales of suburban paranoia to promote its SmartKey technology.
The ads, running exclusively on YouTube, posit a support group for people who can no longer invade the house of a woman named Amy because she has installed Kwikset locks. “I just can’t move past it,” a middle-aged music teacher despairs. “I’ve never laid my hands on a better piano.” Others in therapy entered Amy’s home uninvited to try on (and steal) her clothes, splash around in her hot tub and enjoy her home-theater system. Once, when Amy was away for a week, they threw a wild party at the house, and some dude secretly lived in the guest bathroom to avoid paying rent.
AdAge: Google Search Share Falls to Lowest Level Since 2008 While Yahoo Gains
Google’s dominance of the U.S. internet search market slipped last month to its smallest share since 2008 while Yahoo posted a large share gain, as the companies grappled with the fallout of a search deal on Firefox browsers. But don’t necessarily expect future shifts of the same magnitude.
Google’s slice of the U.S. search market fell to 75.2% in December from 79.3% a year ago, while Yahoo jumped to 10.4% from 7.4%, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009.
The New York Times: Manhunt for Charlie Hebdo Attack Suspects Continues
As France mourned its dead, thousands of police were mobilized on Thursday in an extensive manhunt for two brothers suspected of killing 12 people, including two police officers, at a satirical magazine.
The police, who were also guarding key sites, including railway and subway stations, department stores and journalism offices, were said to be narrowing their search for the brothers to northern France, where the armed men broke into a gasoline station to get food and later abandoned one of the cars they had used in their getaway from Paris on Wednesday.
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