Morning Update: Singapore Police Force draws scorn for ‘Shop theft is a crime’ musical video
Mumbrella Asia: Singapore Police Force draws scorn in social media for ‘Shop theft is a crime’ musical video
Singapore’s public sector has once more proved itself at finding a large audience with questionable content with a campaign by Singapore Police Force and the National Crime Prevention Council to remind Singaporeans that stealing is a crime.
The three-minute video, which has been posted on SPF’s Facebook page, brings to life a cardboard cut-out policeman that is widely placed around retail areas in Singapore with the words of warning “shop theft is a crime”.
AdWeek: An Ad Agency Punked Kanye West From Its Offices During Last Night’s Flatiron Show
Kanye West held an outdoor concert in front of the Flatiron Building in New York on Thursday night, but not everyone was completely welcoming. In fact, Partners + Napier’s NYC office (at 11 East 26th St.) spelled out a message for the rapper on its windows—obviously a reference to Kanye’s latest Grammys antics.
Agency execs Matt Dowshen and Jason Marks told Gothamist: “We are an agency actively researching the effects of out-of-home advertising. We found out Kanye was playing outside our building, and we wanted to make a point about being in the right place at the right time with the right message, and how that can be amplified through digital channels. And … don’t fuck with Beck.”
AdAge: Forbes Puts Native Ad for Fidelity on Its (Actual) Cover
A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover — it’s not part of a foldout or second cover.
Forbes was among the first publications to fully embrace native advertising — a tactic where ads seek to mimic editorial content — but the cover treatment takes the practice into mostly uncharted waters for magazines.
Journalism.co.uk: Study: News outlets not doing enough to stop online rumours
Some media organisations are spreading falsehoods inadvertently in the pursuit of clicks and shares on social media, according to a new study from the Tow Center for Digital Journalism.
Not every news story is a clear-cut case of who said what; more often than not newsworthy events raise more questions than answers.
But in the age of social media, many news organisations are not doing enough to quash mistruths in the early hours of a breaking story – and may even be helping lies spread – according to a new report published yesterday by the Tow Center.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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