Morning Update: Snapchat Memories ‘a sharable archive’; Twitter chasing live-streaming deals; do supermarket ads lack ambition?
https://youtu.be/nm1RfWn0tQ8
The Verge: Snapchat introduces Memories: a searchable, shareable archive of your snaps
At a time when its social networking rivals are racing to promote more real-time sharing, Snapchat is turning its attention to the past. The company today introduced Memories, a way of saving and sharing old snaps in a private archive inside the main app.
It’s a living, social camera roll in which photos and videos can be organized, edited, and shared long after they are taken. The introduction of Memories represents a significant shift for the famously ephemeral Snapchat — and reflects the app’s growing status as the default camera for millions of users.
Ad Age: Twitter Pursues 10 More Live Streaming Deals, Sports to Politics
Twitter said Wednesday that it had debuted its first live stream broadcast, featuring live game play from Wimbledon, but those hoping to see Roger Federer take on Marin Cilic wouldn’t have found the match there.
The stream, a chance for Twitter to test its streaming capabilities before it carries 10 NFL games in the upcoming season, was actually commentary, highlights and replays.
Campaign Live: Does supermarket advertising lack ambition?
The ‘big four’ supermarkets have been busy trying to win back customers lost to fast-growing discounters Aldi and Lidl, and price has become the key battleground. Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury’s pitch, Sonoo Singh explores how supermarkets are using advertising and what that says about their ambition and core marketing strategy.
Ad Age: Lowdown: Olympics Have an Official Mosquito Repellent Brand
Here’s an Olympics sponsorship with major topical relevance: SC Johnson‘s Off! has been named the official mosquito repellent of next month’s Summer Olympics games in Rio de Janeiro. SCJ said in a statement that it will distribute thousands of bottles of repellent to athletes, staff and volunteers at the games, which begin Aug. 5, amid an outbreak of mosquito-borne Zika virus that has been particularly widespread in Brazil.
Poynter: Why journalists need to report on how they work
Sandhya Kambhampati began her journalism career as a data reporter. Because she and her team often tackled complex projects, they soon learned to take thorough notes in case they had to explain their work to new employees.
But there was a problem. Even though her team left notes, it was difficult for newcomers to decipher the shorthand speak, acronyms and insider-y references made by the team’s more seasoned members.
Despite the spectacular growth in mobile video consumption across Asia Pacific, unreliable metrics, intrusive formats and poor creative standards remain key obstacles for advertisers, a senior media agency executive has said.
Talking on a panel at Exchangewire’s conference ATS Singapore, Hemant Chauhan, regional digital director of Carat, said that the potential for mobile video to increase a brand’s reach beyond television, combined with data to make buying more “actionable, is what attracts advertisers to the medium.
