Morning update: Sony’s beautiful new spot; Brazil tells people not to wash; News Corp mull Rebekah Brooks comeback

Adweek: Sony Advertises Its ‘Most Beautiful’ TV Picture With One of Its Most Beautiful Ads Ever

Adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony’s 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such a noteworthy ad about frozen balls.

Those in question here are blown bubbles that freeze in midair in the icy weather. We see natural crystal-like structures form, with no special effects used. It’s lovely stuff—and surely that much more mind-blowing when actually viewed on a 4K Sony TV. The soundtrack is Josef Salvat’s version of Rihanna’s “Diamonds.”

Campaign: Jonnie Walker calls global ad review

The process is at an early stage, with the company having just sent out requests for information.

Bartle Bogle Hegarty has held the business since 1999 and said it would “vigorously defend” the business. BBH was responsible for the “keep walking” strapline that has run in more than 100 markets since 2000.

Guardian Media: News Corp mulls senior US post for former editor Rebekah Brooks

Rupert Murdoch’s News Corporation is considering a return to the payroll for Rebekah Brooks, the former editor of the Sun and the News of the World, with a senior job in New York.

Cleared of phone hacking charges earlier this year, Brooks has spent much of this week in the US and was in the Sixth Avenue offices of the media group in Manhattan on Thursday.

Creativity Online: Even Brazil’s Auto Makers Say: Don’t Wash That Car

Brazil is no stranger to devastating droughts, but they’re usually in the arid, impoverished northeast region of the country. This time it’s the country’s economic powerhouse Sao Paulo that is suffering the worst water shortage in its history. There is no formal water rationing — yet — but a campaign is picking up speed to take pride in a dusty, dirty car because not washing it conserves about 500 liters of water, multipled by more than seven million cars in the city of Sao Paulo alone.

NY Times Media: F.C.C. Delays Auction of TV Airwaves for Mobile

The Federal Communications Commission said on Friday that it would postpone until early 2016 a planned auction of airwaves now used by broadcast television stations for use by mobile phone companies.

The commission attributed the delay in part to a pending lawsuit filed by the National Association of Broadcasters, a trade group for the television industry, and to the need for more time to recruit television stations to participate.


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