Morning Update: Super Bowl teasers for Coca-Cola and Budweiser; Facebook campaign simulates Alzheimer’s
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=csai_UBruRQ
Mashable: Old Spice’s Latest Ad Campaign Is Hair-Raising
“A man’s lush head of hair channels his id in a characteristically bizarre new ad for Old Spice’s new line of hair-care products, its first foray into the category.
In the ad, a guy at a meeting sends his mop of hair over to a woman across the table. Charmed, she writes down her phone number. (Reality check: Do people still do that in 2014?)”
“Starcom MediaVest Group leads the pack on the Festival of Media Asia shortlist, which was revealed today.
The Publicis Groupe media agency has been shortlisted 19 times by FOMA, just ahead of IPG Mediabrands rival UM, which has 18 shortlisted entries.”
https://www.youtube.com/watch?v=QKi2wjELK6A
AdWeek: Coca-Cola Visits Lambeau Field in One of Its Two Super Bowl Ads
“While the Broncos and Seahawks battle it out Sunday at MetLife Stadium in New Jersey, Coca-Cola will visit an almost completely deserted Lambeau Field in Green Bay, Wis.—in one of its two 60-second Super Bowl commercials.”
The Guardian: Andy Coulson said ‘brilliant’ after hearing Sienna Miller tape, jury told
“Former News of the World editor Andy Coulson said “brilliant” after listening to an intimate voicemail message left on James Bond actor Daniel Craig’s phone by Sienna Miller, the phone-hacking trial has heard.”
Mashable: A Facebook Campaign Simulated Alzheimer’s, and It Will Stop You in Your Tracks
“The difficult thing about sympathizing with an Alzheimer’s sufferer is putting yourself into his or her shoes. We all have minor memory lapses, like forgetting where our keys are. But few of us have experienced the terror of having no memory of being in a specific place at a certain time.
A recent campaign by Alzheimer Nederland, a Dutch Alzheimer’s group, cleverly used Facebook to help the average person better understand the plight of Alzheimer’s sufferers, if only for a second. The effort, which ran in December, tagged random users in photos taken at events they did not attend. The users then received the message: “Confusing, right? You’re now experiencing what it’s like to have Alzheimer’s disease.””
The New York Times: Tarantino Sues Gawker for Posting Film Script
“Quentin Tarantino filed a suit against Gawker Media, accusing the web news service of illegally posting on its Defamer site a link to his unproduced script titled “The Hateful Eight,” The Hollywood Reporter said on Monday.”
https://www.youtube.com/watch?v=ODeevS6Pb8c
AdWeek: Budweiser Gives a Single Soldier a Hero’s Welcome Home in Super Bowl Spot
“Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year.
While its Bud Light work will depict an elaborate prank on a single unsuspecting person,the brewer revealed Tuesday that one of its two Budweiser spots will feature a single U.S. serviceman, Lt. Chuck Nadd, receiving a surprise hero’s welcome home—from Bud and his entire town of Winter Park, Fla.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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