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Morning Update: Thai Life Insurance ad follows boy garbage collector

AdWeek: The Boy Garbage Collector in This Thai Ad Will Sweep Up the Pieces of Your Shattered Heart

If you’ve arrived at this ad without having seen Ogilvy’s previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues first, you old softie.

OK, now that we’re up to speed, here’s the latest spot from the wizards of weeping, the sultans of sobbing, the ballers of bawling.

In the perfect short-film-style vignette, we follow the life of our unlikely hero, Pornchai Sukyod: a husky schoolboy with unusual superhero aspirations. Despite its three-and-a-half-minute run time, it’s a flawlessly shot and edited spot that presents a concise, poignant narrative—with a reveal that feels nothing at all like an insurance commercial.

 

cosmo-karma-nirvana-cover-hed-2015Creativity-Online: Cosmo’s U.K. Cover Highlights ‘Honor Killings’ With Shocking Image of Suffocation

The U.K. edition of Cosmopolitan this month carries a cover wrap featuring an image of a woman being suffocated, to highlight the incidence of so-called “honor killings” (when women are killed by their families in the name of honor). The shocking picture is made even more impactful by the plastic that often envelops monthly mags.

The New York Times: Charlie Hebdo Returns to Newsstands in High Demand

The French authorities moved on Wednesday to reinforce a clampdown on hate speech and anti-Semitism, as the weekly newspaper Charlie Hebdo returned defiantly to the newsstands with a depiction of the Prophet Muhammad on its cover, just one week after Islamist gunmen slaughtered 12 people in an attack on its offices.

In some places, vendors reported that their allotment of the publication had sold out before daybreak, and demand was so intense that copies of the newspaper were being offered on eBay for hundreds of dollars. Some vendors drew up waiting lists of customers in anticipation of new supplies for a print run that could reach five million, compared with 60,000 before the attacks.

AdWeek: Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app.

The messaging app with a heavy video focus has promoted itself to the ad world as a TV-style commercial space with millions of viewers a day. Snapchat only started running ads late last year, with its first coming from Universal Pictures for the film Ouija.

Mumbrella Asia: Cellarmaster Wines ‘Makes it wonderful’ for Australian family living in Hong Kong

Hong Kong-based digital marketing agency Daylight Partnership has created a new campaign for Cellarmaster Wines based on the idea of helping people celebrate the “most wonderful” moments in their lives.

The campaign kicks off with a video featuring an Australian family living in Sai Kung in Hong Kong’s New Territories who are greeted by a surprise visitor.

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