Morning Update: The ultimate Old Spice ad?; Cord cutters cut media share prices; Beer market bubbles as MillerCoors parts with WPP

Creativity: Old Spice Pits Terry Crews Against TMYMCSL in Latest Ad

Old Spice and Wieden & Kennedy Portland pit the brand’s most outspoken spokespersons –The Man Your Man Can Smell Like (Isaiah Mustafa) and Terry Crews — against each other in this new spot showcasing the brand’s different scents, Timber and the strangely-named Bearglove.

Directed by go-to Old Spice helmer Tom Kuntz of MJZ, the ad opens with TMYMCSL in a familiar setup — barechested, wrapped in a towel and standing in a bathroom. He proceeds to take the viewer on another journey of his amazingness — through the woods, into a jewelry store and rowing on a river — all while promoting Old Spice’s “Timber” scent, billed as “power for your body, soul and jet-powered chainsaw, if you happen to use one.”

The Guardian: Two-thirds of UK’s Netflix and Amazon users don’t watch their original shows

Two-thirds of online TV subscribers in the UK say they don’t watch original shows such as House of Cards or Transparent that have cost their providers millions to commission.

The two biggest online TV services in the UK, Netflix and Amazon’s Prime Instant Video, have invested heavily in original programming in a bid to attract more subscribers. Amazon recently struck a £160m deal to create a new show with former Top Gear stars Jeremy Clarkson, Richard Hammond and James May.

AdAge: MillerCoors Cuts WPP’s Cavalry, Puts Coors Light in Review

MillerCoors has fired WPP’s Cavalry three years after the holding company created the Chicago shop for the sole purpose of servicing Coors brands and new products. The brewer has put Cavalry’s brands into an invitation-only review — including Coors Light, Coors Banquet, Redd’s Apple Ale and Smith & Forge Hard Cider — marking yet another agency shift in the increasingly tumultuous beer market.

David Kroll, who is one month into the job as the brewer’s chief marketing officer, said MillerCoors has invited three agencies to pitch for the business. He did not name the shops, but said none of them are within WPP. He declined to say if the brewer is considering its other roster agencies, which include Omnicom’s TBWAWorldwide, Los Angeles for Miller Lite and Publicis Groupe’s Leo Burnett in Chicago for Miller High Life. The winning agency is expected to be chosen by mid-to-late September.

renault tube strike

Campaign UK: MillerCoors Cuts WPP’s Cavalry, Puts Coors Light in Review

Another day, another tube strike in London. This time, it coincides with National Oyster Day. Oh the irony. Never ones to miss out on an opportunity, here’s what brands are doing to make the most of the captive audience.

1. Renault has put on a free shuttle service for stranded commuters. A fleet of Twizy cars will be roaming the London streets between key commuter tube stations, and people will be able to hail one down like a black cab. The cars have been branded Free #Twizy Shuttle!. The idea was conceived and executed by Publicis London. Manning Gottlieb OMD handled social activation.

MediaPost: Cord-Cutting Slashes Media Stock Value


For the second day in a row, TV-media stocks took a major hit — all due to concerns over cord-cutting, as well as a weakening TV advertising marketplace.

One of the biggest hits came from Viacom, which was down a massive 22% in mid-day Thursday trading. In its most recent financial report, Viacom posted a big 9% decline in U.S. TV advertising revenue in its most recent quarter.


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