Morning Update: The weirdest Star Wars merch; the ad you can’t watch for a century; Old Navy kidnaps Snoop for Christmas

pottery barn star wars bed

AdAge: Star Wars, Star Wars Everywhere: The Many Places the Force Lives

It’s nearly impossible to escape the marketing for “Star Wars: The Force Awakens.” With such a massive built-in, rabid fan base, and a new generation discovering the Force, it’s understandable brands want to be in on the action.

This has resulted in an array of Star Wars-themed products. Some, like the BB-8 robot, make a lot of sense, and are just plain cool. But then there are some other, a bit more out-there integrations.
Here’s a look at some of the odder Star Wars products and tie-ins.

Star Wars on Your Face

Are you on the “light side or the dark side?” This is the question CoverGirl is asking in its promotions for its makeup line inspired by the Force.

Mumbrella Asia: Thailand portrayed as hedonistic playground for elephant-riding cigar-smoking yuppies in ‘Where life rules everything’ tourism ad

A promo video for Thai tourism targeted at the well-heeled Hong Kong market has prompted a mixed response in the mainstream press and social media and started a debate about responsible tourism.

AdWeek: A Cognac Brand Just Made a John Malkovich Film That No One Will See for 100 Years

Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that’s just fine by them.

The film is called 100 Years, and it was financed by French cognac maker Louis XIII (pronounced “Louie Trez”), whose marketers conceived this unusual, ingenious idea.

Louis XIII, officially known as Louis XIII de Remy Martin, is a brand that prides itself on craftsmanship. Its cognac is made from wine grapes grown in the Grande Champagne territory of Cognac, France. It is blended from 1,200 eaux-de-vie (brandy) that takes 100 years to craft. Fred & Farid in New York produced the film under head of production Karim Naceur, in conjunction with Moonwalk Films and executive producer Gaspard Chevance.

The Guardian: Men behaving better: how the lads’ mags gave way to digital

Over the past two decades, magazines such as FHM, Loaded, Nuts and Zoo have surfed the wave of laddish culture brought to life in the 1990s sitcom, Men Behaving Badly.

But Nuts closed its print edition last year, followed this spring by Loaded, and last week it was announced that the last of the big four, Zoo and FHM, are throwing in the locker-room towel.

Sales of both magazines are around a tenth of what they were in their heyday, when FHM’s circulation reached around 700,000 and Zoo’s hit 260,000. So are men not behaving as badly any more? Or are they just doing it online?

Creativity: Julia Louis-Dreyfus and Kumail Nanjiani Take Snoop Dogg Hostage in Old Navy’s Holiday Film

Old Navy spokes-comedian Julia Louis-Dreyfus teams with Silicon Valley’s Kumail Nanjiani to squeeze a million dollars from Snoop Dogg in this funny longform holiday film for the retailer, created out of Chandelier Creative.


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