Morning Update: top companies creatives would kill to work for; Clive Owen returns for BMW Films; why PR ‘needs to lift its game’
Ad Age: 50 Companies Creatives Would ‘Kill to Work for Full Time’
For the third year, creative networking site Working Not Working has released an annual list of the top 50 companies creatives would “kill to work for full-time.”
Derived from a survey of Working Not Working members, this year’s lineup included 25 companies that made the list for the third time in a row. Those included Airbnb, Google, Apple, 72andSunny, Barton F. Graf, Disney, Droga5, BBDO, Pentagram, Nike and Wieden & Kennedy.
https://youtu.be/jzUFCQ-P1Zg
Ad Week: Ad of the Day: Clive Owen Is Back in the Driver’s Seat as BMW Films Returns After 15 Years
It’s been 15 years since BMW Films and Fallon released The Hire, a series of eight original short films that helped define branded entertainment, with help from a menagerie of A-list stars and directors.
As an homage to that first run, the brand has now dropped The Escape. In it, Clive Owen reprises his role as the mysterious Driver. This time he’s joined by Dakota Fanning, Jon Bernthal and Vera Farmiga. Director Neill Blomkamp, of District 9 and Elysium, pulls the strings behind the curtain.
Mumbrella Asia; Q&A with Alan VanderMolen and Matthew Lackie: PR needs to raise its planning game
How is public relations faring in its tussle with creative, digital and media for marketing budgets, the ear of the CEO and the career ambitions of young graduates?
In this Q&A, Alan VanderMolen and Matthew Lackie, the international president and Asia Pacific SVP of PR firm WE, respectively, talk to Mumbrella Asia editor Robin Hicks about PR’s place in the marketing world in Asia.
Poynter: How Rolling Stone might win its high-stakes libel case
Lawyers for Rolling Stone are surely playing a form of courtroom chess as the magazine defends itself in a Virginia court over its notorious University of Virginia gang rape story.
In sum, they’d be smart to be thinking several moves ahead, contemplating the possibility of losing the high-stakes defamation trial, and perhaps having a possibly stronger chance of victory on appeal.
Marketing Week: Why Ted Baker’s Ray Kelvin is not your average CEO
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
A CEO who refuses to show his face in public may sound foolish in the age of Twitter and Instagram but then Ted Baker founder Ray Kelvin is not your average CEO.
Digiday: CNN will bring Anderson Cooper to the Amazon Echo
For years, CNN’s news brand has been synonymous with its hosts and anchors. Yet as it’s set up beachheads on the platforms where more and more people consume news, it’s had to leave its broadcast stars on the sidelines.
A week before Election Day, that’s going to change, when it unveils a skill for the Amazon Echo that will give listeners near real-time updates sourced directly from CNN’s broadcast and its anchors (Skills are Amazon’s name for capabilities that third parties like CNN develop for Echo).
https://youtu.be/kGGNNSmGDpU
Guardian: The Gilmore Girls are back: what we learned from the revival’s first trailer
The most remarkable thing about the first trailer for Gilmore Girls: A Year in the Life, is how good it looks. For anyone who has watched the old episodes on Netflix recently, it just looks so dated.
The technology back then wasn’t geared toward watching television programs on anything other than the bulk square television sets we had back in the early 2000s. The footage from the four-part Netflix revival is crisp, clean and suited for the digital age. And so are our heroines.
