Morning Update: Chris Evans out of Top Gear; Hershey vetoes Mondelez takeover; UK media outlook ‘dismal’ post Brexit
The Guardian: Chris Evans quits BBC Top Gear after just one series
Chris Evans has quit Top Gear after just one series in charge of the BBC2 motoring show amid falling ratings, unrelenting newspaper criticism and a breakdown of his relationship with co-host Matt LeBlanc.
The BBC is understood to be negotiating with former Friends star LeBlanc – thought to be keen to remain on the show – for a second series. Last month, it was reported LeBlanc threatened to quit if Evans did not go.
Ad Age: Hershey Rejects Mondelez’s Takeover Offer
Hershey Co. on Thursday wasted little time shooting down Mondelez International’s attempt to buy the storied chocolate maker.
On Thursday morning, the Wall Street Journal reported that Mondelez had approached Hershey about a deal, even suggesting the maker of Oreo cookies would change its name to Hershey and base its chocolate operations where Hershey operates to sweeten the deal.
Business Insider: The impact of Brexit is looking ‘dismal’ for the UK media sector
The uncertainty brought about by the UK’s choice to leave the European Union is set to have a “dismal” impact on the outlook for the country’s media sector, according to a report from Enders Analysis.
“Brexit is upon us. It promises no benefits to the UK creative sector, only offering the prospect of damage. The question is how much,” says the report.
https://youtu.be/0MdK8hBkR3s
Ad Week: John Cena Defines Patriotism Brilliantly in This Remarkable Ad for Fourth of July
“To love America is to love all Americans.”
It’s a simple proposition—and an urgent one this Fourth of July, when the U.S. has rarely seemed more divided. And it’s delivered in bracing fashion by John Cena, who muses on the meaning of patriotism, and the things should unite rather than divide us, in this remarkable new iteration of R/GA’s “Love Has No Labels” campaign for the Ad Council.
Ad Week: Why It’s Time to Kill Advertising as We Know It and Start Building ‘Storyworlds’
After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in history to be a storyteller. Anything we can dream up is now possible – and I honestly mean anything. Dream it up and someone can make it.
https://youtu.be/MQUQx4eGAq0
Ad Week: IMAX’s Beautifully Shot Campaign Reminds You of Everything You Love About the Movies
Why do you love movies? Maybe it’s the thrill of an action-packed fight sequence. Or maybe you love a good underdog story. Whatever it is that you love about movies, IMAX aims to capture it in its thrilling new global campaign.
A 60-second campaign anthem, created in partnership with agency Mistress, captures all of the different genres of film that have made IMAX so popular over the years, from fantasy films to big-budget superhero movies.
Dick van Motman joined Dentsu just as the Japanese agency giant bought Aegis in 2012, to lead the region. Over the last three years, latterly as Southeast CEO of Dentsu Aegis Network, the merged company has been on something of an acquisition spree.
In this Q&A with Mumbrella editor Robin Hicks, Van Motman talks about his approach to making acquisitions, the secret to making a merger work, and how the marriage between Dentsu and Aegis is working out.
https://youtu.be/eFGCIkUcGtM
The Hollywood Reporter: Olympics 2016 Official Theme Song Video Released
The music video to “Alma e Coração” (Soul and Heart), performed by samba star Thiaquinho and featuring rapper Projota, was released Sunday.
If “Alma e Coração” (Soul and Heart), the official 2016 Rio Olympics theme song, is an all-Brazilian affair, the official music video is also an ode to the Olympics host country.
