Australian car market seven years behind in digital new entrant claims
Australia’s car industry is five to seven years behind the US and Europe in adopting digital marketing as a core part of its business strategy, the newly-appointed Australian head of digital specialist Search Optics claims.
Tom Wright says Australia is lagging behind the US in the use of digital in the automotive market
The digital marketing provider is moving into the Australian market for the first time, but admits the local industry is completely different to other markets in terms of scale and the way dealerships have evolved.
It also faces the challenge of the market dominated by a handful of marques, but still boasting one of the world’s most diverse number of individual car brands on sale.
