Morning Update: Toyota goes Back to the Future; Money talks for Twitter; Apple TV deal
https://www.youtube.com/watch?v=eVebChGtLlY
Ad Week: Toyota reunites Doc Brown and Marty McFly to promote its new hydrogen fuel cell car
In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They travel in a junky DeLorean that Doc Brown, played by Christopher Lloyd, rigs to be powered by fuel cell technology.
Now, Toyota has a variation of the hydrogen fuel cell technology the film predicted. It powers the new Mirai model, and the automaker reunited Michael J. Fox and Christopher Lloyd to promote it.
Part of the “Fueled by Everything” campaign from Droga5, the Back to the Future II work kicks off with two teaser spots (see below), and the full five-minute video will launch on Oct. 21. With this campaign, Toyota effectively joins Pepsi and Nike in their attempts to make the future of Back to the Future II a reality (see Pepsi Perfect and, hopefully, Nike’s self-lacing shoes).
The Guardian: Twitter better remembers who monetises its tweets
Twitter’s new chief executive, Jack Dorsey, must hope that none of the about to be let go by the struggling company are as valuable as John Bauer.
In 2002, Bauer was a programmer at Google who tweaked some code and turned the company it into a cash-generating machine.
The tweak allowed key words typed into the search engine to appear in bold when they flashed up in adverts, alongside the search results. It more than quadrupled the number of times people clicked on the ads, and ensured Google’s financial future.
Freddie Wong is a pretty big name on YouTube. His RocketJump channel, which he co-founded in 2006, has more than 7.6 million subscribers and 1.2 billion lifetime views.
Wong has built a devout following who love his style of action- and SFX-heavy comedy shorts. He’s also done something that many of his colleagues have yet to even try — make a successful TV show on YouTube. His show “Video Game High School,” which ran for three seasons, has more than 110 million views on YouTube. And a lot of those views happened on episodes that ran for 30-40 minutes.
Creativity: A thought-provoking interactive film shows two versions of life in 2045
Swedish pensions provider SPP teamed up with B-Reel and M&C Saatchi Stockholm to create a clever, thought-provoking interactive film showing what the future might look like if we don’t save sustainably.
Earth 2045 lets you slide the screen left or right to toggle between two different versions of life in 2045, as the song “Wonderful World” plays (a cover version by Victoria Winderud). After being told that “small choices can make a difference,” we see the same scenes of various people going about their day.
On one side, the air and water is clean, the news is about a solar farm opening up, people eat healthily, farming is organic and a relaxed commuter travels by train. In the other version, the sky is dark with smog, the fridge is stuffed with junk food, kids wear pollution masks, the news is about riots and the city looks dark and desolate while the same commuter is stuck in traffic jams.
The Drum: CBS CEO says deal with Apple TV is probable
Chief executive officer of CBS Les Moonves said on Wednesday that the network will likely strike a deal to let Apple stream its shows.
His comment comes as Apple aims to release its live TV subscription service next year.
During an interview with Bloomberg TV, Moonves said: “Apple is having conversations with everyone about doing their own streaming services. We have had those conversations, as have the other networks. Do I think something will happen? Probably, but I do not know when.”
Marty’s 4×4 truck from the trilogy was a Toyota Hilux.
Perfect opportunity for Toyota to make a commerical where Marty travels back to 2015 and encounters the new Hilux.
“Check out that four by four!”
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Liking the Back to the Future idea, but no need for the super at the start to set the scene – let the dialogue do the work (which it does) rather than stating the obvious.
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