Morning Update: Tricked into quoting Hitler, Coca-Cola suspends #MakeItHappy campaign

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AdWeek: Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign

Coca-Cola has suspended its #MakeItHappy automated social campaign after aprank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler’s Mein Kampf.

The soda brand’s campaign, introduced during Sunday’s Super Bowl, encouraged Twitter users to mark negative tweets with the #MakeItHappy hashtag. Then, the brand turned those words into cute art images using ASCII lettering code.

But Gawker soon noticed a tweet from Coke’s Twitter account that had turned the “Fourteen Words” slogan of white nationalism into an ASCII dog.

Mashable: Vanessa Bayer seduces strangers in ’50 Shades’ inspired video for Audi

You’re not the only one with a 50 Shades of Grey fantasy, but maybe keep it to yourself. Or agree on a safety word.

Comedian and Saturday Night Live cast member Vanessa Bayer stars in an online video forAudi, inspired by the infamous elevator scene in 50 Shades of Grey.

Campaign: Nationwide kicks off ad pitch

18 Feet & Rising, the incumbent, remains on the building society’s creative roster.

Nationwide is reviewing its ad account as it aims to broaden its marketing platforms.

ISBA is helping to run the pitch and chemistry meetings are scheduled for next week. Guardian digital chief: Killing off comments ‘a monumental mistake’

The Guardian’s executive editor for digital has described the trend among some news sites of switching off reader comments as a “monumental mistake” – saying user interaction is a “huge resource we are largely ignoring”.

Delivering the opening keynote at the news:rewired conference, in London this morning, Aron Pilhofer said sites such as Buzzfeed and Upworthy were “quite frankly eating our lunch” – and news organisations need to do much more in the areas of community engagement and user analytics.


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