Morning Update: Twitter tests skippable ads; New iPhone leak?; Will Bunnings’ UK launch work?; TV diversity questioned

AdWeek: Shock Top Teaser Clip Promises the ‘Greatest Super Bowl Ad of All Time’

Shock Top, A-B InBev’s craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand’s new spokesman, comedian T.J. Miller, who sardonically introduces himself and the beer to consumers. 

While it launched in 2006 and initially experienced vast growth, doubling year over year, according to the brand’s vp Jake Kirsch, Shock Top has struggled to maintain that growth.

iPhone rumour

TheVerge: An ‘iPhone 5SE’ might come as soon as March

Apple is believed to be working on a new 4-inch iPhone, and now 9to5Mac claims to have details on what we should expect. The new phone is reported to be an improved version of the iPhone 5S: Apple is essentially said to be taking the guts of the iPhone 6 and stuffing them into the 5S’s smaller body. So this new phone would have the iPhone 6’s 8-megapixel rear camera, 1.2-megapixel front camera, NFC chip for using Apple Pay, A8 processor, and improved connectivity due to improvements like faster Wi-Fi.

TheDrum: Homebase’s rebrand to Bunnings will see it come out of no man’s land – should B&Q be worried?

 A £242m injection into transforming the Homebase brand to Bunnings is likely to shake up the DIY market, as new owner Wesfarmers tries to recalibrate the arguably confused brand with UK consumers. As it stands, Homebase has found itself in a dangerous no man’s land as it straddles home-furnishing and DIY; and is failing to excel in either. A budget furnishings range sits alongside wares from upmarket Habitat (thanks to a £24.5m acquisition in 2011) and its DIY range is failing to compete with the wider offering of B&Q.

The Guardian: Diversity on television is not just a black and white issue

It’s not funny any more. Even though UK viewers are likely to see more sexist behaviour per hour of primetime comedy than in any other genre of television, the lack of diversity on and behind our screens is a little less than LOL.

The fact that men outnumber women two to one on television, that women disappear almost completely after the age of 50, that there are hardly any disabled presenters on air of any age, or that black men are only listened to about the industry’s lack of diversity once they’ve become really famous in America; none of it is all that funny.

burger ad

Creativity Online: This Always Parody Has an Important Message for Burger Lovers

If you haven’t already noticed, advertisers from categories ranging from maxi-pads to pens to air freshener have been flooding our screens with emotional messages encouraging us to be better human beings or reach out to our loved ones. But sometimes, we just want to eat a really good fatty hamburger.

That’s the point of this hilarious parody ad from local New Jersey burger purveyor Schweid & Sons out of Night Agency. The ad riffs off Always’ “Unstoppable,” the brand’s follow-up to “Like a Girl,” and asks various folks (not just girls) about the pressures society is inflicting upon them.

Giles Hedger

Campaign Live: Leo Burnett’s global CSO Giles Hedger to leave in March

Giles Hedger, Leo Burnett’s global chief strategy officer, is leaving the agency.

Hedger will leave in March after seven years at the agency. He was group managing director and chief strategy officer at the agency until 2012, when he was given a new global chief strategy officer role. He later took back responsibility for the UK strategy operations on top of his global role. Hedger will announce his new role shortly.

Leo Burnett London has promoted its head of planning Josh Bullmore to take on the UK chief strategy officer responsibilities. He will join the agency’s executive committee.

Twitter skippable ads

Digiday: Twitter is now offering 30 seconds and longer, skippable pre-roll ads

Twitter now has longer pre-roll video ads that can run for up to 30 seconds and longer, a big jump from the six-second standard it first adopted.

The longer ads also come with an immediate skip option so as to limit the potential fallout from haters of pre-roll video. They are shown ahead of videos that media partners post as part of the over two-year-old Amplify program, in which ad revenue is split between the content creators and Twitter.

A number of Amplify partners confirmed that the longer ad options and skip button officially launched this week. Twitter declined to comment for the story. After publication, Twitter COO Adam Bain confirmed the report.

Mumbrella Asia: Magners unveils Tinster, a dating app for Singapore’s hipsters

Cider brand Magners has created a mock dating app for Hipsters called Tinster as part of a campaign to connect with Singapore’s younger drinkers.

A video, created by Host Singapore, explains the origins of Tinster, which was started by a man who has split up with his girlfriend. “People who play the ukulele deserve to be loved,” the man says in the video.



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