Morning Update: Axe profiles history’s love stories that never happened; Two guys get slimed with food stuffs for charity; Apple marks Earth Day by trolling Samsung

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: Axe Profiles Great Love Stories Throughout History That Never Were

“Couples throughout history have long relied on fate — or more appropriately, dumb luck — when it comes to meeting each other. Little did they know that their chance meetings could just as easily have not taken place at all, thanks to factors completely beyond their control. Axe and BBH London re-launch the Axe range (including new cans and package designs) with “Soulmates,” a spot that shows how a random bar fight, a group bow, or a couple of police officers stopped what could have been great love stories — all for the same guy.

Thankfully, there’s Axe, which eliminates fate forever, guaranteeing you true love — or at least some action. Tim Godsall of Biscuit directs the film, which set is to a cover of Harry Nilsson’s “One,” by Order of Era.” NYPD’s Twitter Outreach Backfires in Most Predictable Way Possible

“Twitter has been around for 8 years, and it still hasn’t quite sunken in that it’s a terrible place to promote your brand. Especially if your brand is police brutality, unnecessary roughness, andracial profiling.

The NYPD took a stab at some Twitter outreach Tuesday afternoon with this call for photos of citizens and their friendly neighborhood cops.”

AdWeek: Two Guys Suffer Through Relentless Downpours of Food for a Good Cause

“Attention large-hearted rubberneckers: Watching some dude making dumb faces and getting slimed, Nickolodeon-style, with all kinds of food stuffs is better when some of the proceeds go to an anti-hunger charity.

A pair of Internet personalities, Steve Kardynal (infamous for his bearded Chatroulette reenactment of Miley Cyrus’s “Wrecking Ball”) and Alex Negrete (of meme animator Animeme), made these slow-motion, close-up videos of themselves getting showered by consecutive meals like hot dogs with extra ketchup and mustard followed by spaghetti and meatballs, and a Denver omelette followed by chicken and waffles. After releasing the clips, the duo decided to donate “a large portion of the profits” to Action Against Hunger, according to a fundraising page they set up to help the nonprofit’s mission to feed malnourished children. (A number of YouTube comments had called out the video makers for wasting food.)”

The Guardian: Andy Coulson: I ‘rubber-stamped’ £1,000 cash for royal phone book

“Andy Coulson has admitted that he “rubber-stamped” a £1,000 cash payment to a source described by one of his News of the World reporters as a “policeman”.

The payment was purportedly made in exchange for a leaked confidential copy of a royal phone directory.

But Coulson told the phone-hacking trial on Tuesday that he “did not believe” his royal editor had got the book from a police officer when he was asked to approve the cash for the leak of the Palace book.”

Mashable: Apple Marks Earth Day by Trolling Samsung in Newspaper Ad

“Apple usually refrains from attacking its rivals in ads these days, but the company has made an exception for Earth Day.

A full-page ad in some newspapers on Tuesday invited competitors to copy its sustainability strategy the way they mimic the brand’s designs.”

Mashable: Dude-Skewering Tequila Ad Has a Delicious Twist

“For crying out loud, dude, just shut up and drink. Can’t a girl sip her cocktail in peace, without all that testosterone-fueled backslapping and showboating going on across the bar?

That’s the stereotype-busting twist in a new ad just launched for El Silencio, a top-shelf tequila brand with Hollywood connections and a “share the silence” hashtag.” 20 years of digital milestones at BBC Online

BBC Online recently celebrated 20 years since its very first online presence, the BBC Networking Club, went live, making the BBC one of the first major news organisations to get online.

The corporation has pioneered many early internet technologies, including the first live audio streaming in 1995 and the launch of BBC iPlayer 2007.”

The Huffington Post: Vice Reporter Simon Ostrovsky ‘Kidnapped’ In Ukraine

“A Vice filmmaker has been taken captive in the eastern Ukrainian city of Slavyansk, according to city’s self-declared “People’s Mayor”, the day US vice president Joe Biden visited the country’s capital.

Simon Ostrovsky, who has previously reported for BBC Newsnight and Al Jazeera English, is being held hostage in the city by local militia, Vyacheslav Ponomarev told a press conference.”


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