News

Morning Update: Uber gets new logo; Google to delete 1.3m pages; T-Mobile’s new Super Bowl ad; Priceline ads show ‘road not taken’

new Uber logoThe Verge: Uber just completely changed its logo and branding

If you update your Uber app today, you might notice something is a little different: gone is the “U” logo, replaced with a… circle thing. Uber describes the square at the center of the new logo as the “bit,” something that will appear throughout the design of the company’s site and redesigned app. Uber wants to focus on that bit, which it says will make it easier to add additional products to its portfolio over time — you’ll always see that bit at the center, the theory goes, and you’ll identify it as an Uber product. Uber has been aggressively expanding into adjacent services like food delivery lately, so that explanation makes some sense.

Julian Watt Blue Hive

Campaign Live: Blue Hive names Julian Watt chief creative officer for Ford account

Blue Hive has appointed Julian Watt as the chief creative officer for the UK and European Ford business. Watt was previously the executive creative director at Host Sydney, having joined the agency two years ago. Blue Hive is a joint venture between Wunderman, Ogilvy Advertising and Mindshare.

At Blue Hive he replaces Karin Onsager-Birch who joined FCB West in San Francisco in June last year. Watt will report into James Evans, the president at Blue Hive Europe, and will be based at the London office.

Mondelez has sponsored a negative story on the Guardian about its rival Nestlé

The Drum: Mondelez has sponsored a negative story on the Guardian about its rival Nestlé

Mondelez has funded a negative story on the Guardian about its rival Nestlé but insists it had no say in what the subject matter was.

The story in question sees Nestlé admit that its customers have been buying products tainted with the “blood and sweat of poor, unpaid and abused migrant workers”.

Headlined ‘Nestlé admits slavery in Thailand while fighting child labour lawsuit in Ivory Coast’, the story is funded by Mondelez as part of its ‘call for well being’ sustainability push.

It might seem like Mondelez has pounced on an opportunistic moment to prosper on the misery of its rival, though the business stressed this is not the case.

In the 30-second ad titled “Restricted Bling,” Drake is filming his “Hotline Bling” music video while wearing everyone’s favourite chunky grey turtleneck sweater and showing off his meme-worthy dance moves.

The spot, created by Publicis Seattle, opens on Drake dancing inside a colourful cube. As he sings, “You used to call me on my cell phone,” a few executives from unnamed wireless carriers abruptly stop him to suggest a few revisions to the song.

Get-Found-on-Google

The Guardian: PinkNews publishes stories removed from Google under ‘right to be forgotten’

Gay news site PinkNews has published a list of 19 stories it says have been removed from Google search results under Europe’s right to be forgotten rules, claiming the legislation is an “infringement of press freedom”. The stories include allegations of homophobic comments by a BBC star and a report about a gay porn actor attempting to smuggle crystal meth on a transatlantic flight to the UK.

Europe’s right to be forgotten rule has proved controversial, with freedom of information campaigners and media organisations complaining that it is effectively a form of censorship. The rules were introduced in 2014 to allow people to request that articles containing outdated information about them from the results of searches using their name are deleted.

Digiday: ‘It’s a mess’: Agencies fall behind in parental-leave policies

Lindsay Cavaluzzo’s second maternity leave was a godsend. Sure, she had less sleep, more work and less money, but Cavaluzzo, a media director at WPP-owned Maxus, got 12 weeks paid leave and came back to work through a transition program that let her work part-time temporarily.

In talking with sources throughout the industry, though, it becomes clear that Cavaluzzo was lucky. While some agency staffers rave about generous, and flexible, parental leave policies, many others complain that agencies are falling farther behind in this area, especially with parental leave a hot topic in talent-hungry Silicon Valley and across the country. Some bemoan stingy programs; others pointedly note that agencies haven’t moved to include fathers. Many find paid parental leave policies across the industry to be disjointed, disorganized and, in some cases, completely unfair.

Priceline ad campaign

Creativity Online: You Might Hook Up With Your Cousin if You Don’t Use Priceline

Priceline’s latest campaign humorously illustrates the perils of not taking advantage of a great travel deal via the site, with some pretty extreme scenarios.

The ads, by BBDO New York, give us three different examples of the “road not taken” idea, a fairly common yet comedically rich vehicle in advertising (see DirecTV’s celebrated “Cable Effects”campaign, for example). In the spot seen here, which will break during the Super Bowl pre-game show, a woman uses Priceline to find a way to travel to a wedding, where she meets her second cousin. She likes him, but hey, they’re related. But in the alternative scenario, she doesn’t go – and meets him in a bar….

Facebook global map

Tech Crunch: Facebook learns to make money where there isn’t any

.32. That’s the tiny amount Facebook used to earn off each user in the developing world at the beginning of 2012. It was understandable. Many of the citizens of India, Brazil, and Mexico don’t have a lot to spend.

That was hard on Facebook’s bottom line. These people’s homes didn’t have high-speed mobile networks or them couldn’t afford them, which meant loading the ad-filled News Feed was an agonizing experience. They were on feature phones or older smart phones with small screens so ads didn’t look that enticing.

And some simply didn’t have the buying power to purchase what advertisers typically sold in other markets.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.