Morning Update: Uber PR claims rejected; Clarkson says BBC rant was joke; Oreos eclipse The Sun

Creativity Online: Charles Barkley Has a Bad Sense of Direction in Capital One Final Four Ad

NBA vet Charles Barkley roadtrips ESPN Sportscenter-style, with actor Samuel L. Jackson riding shotgun and director Spike Lee in the back seat, all the way to the NCAA Final Four — or so he thinks, in this funny ad for Capital One out of DDB Chicago.

The Guardian Media: Jeremy Clarkson says BBC rant ‘meant in jest’

Jeremy Clarkson has described the past week as turbulent and claimed he was joking when he appeared to criticise BBC bosses during an expletive-laden rant at a charity event.

Clarkson, who has been suspended from his role as presenter of Top Gear, said he woke up on Friday to the news his on-stage speech at the charity gala for young people at the Roundhouse in north London the previous evening had been videoed, and was told off by his lawyer.

Writing in the Sunday Times, Clarkson said his comments had all been in good humour. He wrote: “But it was all meant in jest and anyway it worked.

“By being brief, controversial and a bit sweary I woke the room up and the auction prize I was offering – one last lap of the Top Gear test track – raised £100,000.”

Campaign UK: Oreo eclipses The Sun in celestial stunt

Mondelez International has created a tactical campaign for Oreo, which will see the brand “eclipse” The Sun newspaper and digital outdoor screens across the country.

The campaign, which was devised by PHD and Talon Outdoor with creative by FCB Inferno and Drum, is part of the global “play with Oreo” campaign.

“#OreoEclipse” includes a black translucent cover wrap on The Sun, a first for the News UK newspaper and what PHD claims is the biggest ever translucent cover print run.

AdAge: Weight Watchers Seeks a New Lead Agency

Weight Watchers, which has struggled to turn around its business, has parted ways with Wieden & Kennedy, Portland.

“We are taking a number of actions to change our marketing execution moving forward. As part of these changes, we will no longer be working with Wieden & Kennedy Portland, who we wish to thank for their efforts during the past year,” Maurice Herrera, senior VP marketing for Weight Watchers, said in a statement to Ad Age. “We are not ready at this time to announce a new agency partner but in the interim we have promising plans in place for the spring that are aimed at driving recruitment.”

The Drum: Uber’s claimed ‘partnership’ with UN Women denied by the rights group

Women’s rights group UN Women has denied it ever agreed a partnership with Uber to create one million job roles, despite the cab-sharing app rolling out a PR campaign earlier this month lauding its efforts to “advance gender equality.”

The company has faced claims of sexism in the past; currently only 14 per cent of Uber’s 160,000 US drivers are women. In addition, reports have surfaced of female passengers being attacked by drivers.


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