Morning Update: Virgin Media’s Ally McNab heads to Litchfield Penitentiary, AnalogFolk opens in Hong Kong

Miranda Ward

June 11, 2015 8:17

https://www.youtube.com/watch?v=F_COajwpuzE

AdWeek: Orange Is the New Black’s Latest Inmate Is a Character From a Virgin Ad Campaign

Last year, Virgin Media in the U.K. introduced an ad character who’s literally a night owl,staying up late to binge-watch show after show on Netflix. Now, that owl—who goes by the name Ally McNab—is one step closer to her anti-heroes on Orange Is the New Black.

A new campaign from BBH London, pushing Netflix streaming on Virgin, actually sends Ally to Litchfield Penitentiary, where she becomes the latest orange-clad newbie inmate. And the show’s famous characters even filmed scenes with their freaky new cellmate. (Not surprisingly, Suzanne “Crazy Eyes” Warren takes a shine to her new feathered friend—either because they have a similar stare, or because Crazy Eyes befriends everyone.)

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.