Morning Update: Virgin Media’s Ally McNab heads to Litchfield Penitentiary, AnalogFolk opens in Hong Kong
https://www.youtube.com/watch?v=F_COajwpuzE
AdWeek: Orange Is the New Black’s Latest Inmate Is a Character From a Virgin Ad Campaign
Last year, Virgin Media in the U.K. introduced an ad character who’s literally a night owl,staying up late to binge-watch show after show on Netflix. Now, that owl—who goes by the name Ally McNab—is one step closer to her anti-heroes on Orange Is the New Black.
A new campaign from BBH London, pushing Netflix streaming on Virgin, actually sends Ally to Litchfield Penitentiary, where she becomes the latest orange-clad newbie inmate. And the show’s famous characters even filmed scenes with their freaky new cellmate. (Not surprisingly, Suzanne “Crazy Eyes” Warren takes a shine to her new feathered friend—either because they have a similar stare, or because Crazy Eyes befriends everyone.)
Mumbrella Asia: AnalogFolk opens in Hong Kong
London-born digital agency AnalogFolk has launched its first office in Asia, opening a Hong Kong operation.
The Asia operations will be led by Chris Ryan, who joins from Isobar where he was executive director of international clients, Asia Pacific. Ryan takes on the role of MD and partner, Asia.
The New York Times: Spotify Sells 1.4% Stake for $115 Million
Spotify has added $115 million to its war chest as it prepares to compete with Apple for dominance of the music streaming market.
TeliaSonera, a Swedish telecommunications company, announced early Wednesday that it had acquired a 1.4 percent stake in Spotify for $115 million. With earlier investments, Spotify is now valued at about $8.5 billion, according to people briefed on the deal who were not authorized to speak publicly about it.
The infusion of cash from TeliaSonera brings Spotify’s latest investment round to $526 million, after investments this year by Goldman Sachs; the British money manager Baillie Gifford; and Senvest Capital, a hedge fund in Canada. Since the company was founded in 2006, Spotify has raised more than $1 billion in investments, and its service is now available in 58 countries.
Journalism.co.uk: 5 experiments in storytelling from Mashable
UK editor Blathnaid Healy explains how new formats are born at Mashable and outlines some of the organisation’s recent experiments
Journalists working online could have the freedom to decide which format is better for their story, and they could experiment with Vines, Instagram videos or longform storytelling.
But deadlines and limited resources can get in the way in many newsrooms. At Mashable however, experimenting with new platforms and formats is almost a must, as their readers themselves are sure to be trying out the latest apps.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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