Morning Update: Volvo gets cryptic with Grey; Facebook’s Trending team ‘toxic’; McDonald’s leaves Leos for Omnicom

https://youtu.be/UBt_niVG4sM

Ad Week: Ad of the Day: Volvo’s Ads Are Getting Artful and Cryptic, and Maybe That’s a Good Thing

A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert. One lone buffalo, roaming.

The latest impressionistic Volvo spot by Grey New York continues a unusual approach to advertising that started in June with ‘Wedding’, an ad that managed to both intrigue and frustrate viewers who shared their divergent opinions on social media under the #volvowedding hashtag.