Morning Update: Walnuts use K-pop to talk to Chinese students; Twitter’s ‘top secret’ project Lightning
Mumbrella Asia: Nuts brand’s K-pop video teaches Chinese students that walnuts are good brain food
A brand of nuts has launched a K-pop style music video featuring Chinese internet stars to promote the brain boosting powers of walnuts as high school students in China prepare to take their exams.
In the three minute video for California Walnuts created by Grey Shanghai, struggling male students are paid a classroom visit by some flying nuts and a group of dancing school girls who sing about how walnuts are good for the brain.
BuzzFeed: This Is Twitter’s Top Secret Project Lightning
The new tool will give the company a way to show the best of Twitter to both logged-in and logged-out users on a variety of platforms. It will have instantly loading videos and rich images, and will occupy a front-and-center location in an upcoming version of the Twitter app.
Dick Costolo is bouncing in his chair. He’s just vibrating. It’s a Tuesday afternoon, less than 48 hours before he will make public his resignation as Twitter’s CEO. And right now, he’s ebullient.
“So,” he asks, excitedly, spinning side to side in his chair a bit. “What did you think?”
The New York Times: Arianna Huffington Renews Contract for Four Years
rianna Huffington, a founder of The Huffington Post, has signed a new four-year contract to remain chairwoman, president and editor in chief of the publication, ending speculation that she might leave now that its parent company, AOL, was acquired by Verizon.
Ms. Huffington’s contract had expired this year, and she had not signed a new one amid misgivings that Verizon might not provide the level of support and editorial independence that she wanted.
AdWeek: What Were They Thinking? Charleston Newspaper Ran Gun Store Ad Over Shooting Coverage
One month after a Florida newspaper called its gun show ad placement over murder coverage a “regrettable coincidence,” Charleston’s Post and Courier has trotted out the exact same excuse for a similar judgment error.
In today’s example, the South Carolina newspaper ran a sticky-note ad for a gun store over its coverage of Wednesday’s horrific killings of nine church-goers at Charleston’s Emanuel African Methodist Episcopal Church.
“The front-page sticky note that was attached to some home delivery newspapers on the same day as this tragedy is a deeply regrettable coincidence,” the paper told a Facebook commenter, according to Poynter. “We apologize to those who were offended.”
Campaign: Bird takes CCO role at Publicis New York
Publicis London’s executive creative director, Andy Bird, is moving to the network’s New York office to be its chief creative officer.
Bird will split his time between London and New York until a replacement is found for the UK position.
He will report to Andrew Bruce, the chief executive of Publicis North America, and lead the creative output for global clients including Nestlé, Procter & Gamble and Cadillac.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Kakakakaka – wow. Its branded content gone wild.
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