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Morning Update: Warner Bros begin layoffs; Unilever’s Axe ‘The Look’ tops viral chart

AdWeek: James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo

“The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing, calculate the best route there and text his date to meet him at the bottom—all before he crashes through an awning into a dumpster and dusts himself off.

So says this Verizon ad from mcgarrybowen, which features James Franco because James Franco is a cool guy everybody knows. He’s great with the ladies, too. The whole reason he goes over the edge in the first place is to rescue the red scarf of a damsel, because that’s the kind of guy James Franco is. He succeeds, obviously. If you get a Droid Turbo like James Franco, you’ll be great with the ladies, too.”

The Guardian: Google and Facebook have ‘social responsibilities’, says Ofcom chief

“The chief executive of media regulator Ofcom has said technology companies such as Google and Facebook have “social responsibilities” and it is “absolutely right to ask what society should expect of those organisations”.

Ed Richards said it was important to ask questions about “what goes over these networks and to what extent we as a society are comfortable with the world that is creating”.”

The New York Times: Warner Bros. Begins Layoffs as Part of Broader Cost-Cutting Efforts

“Warner Bros. on Tuesday began layoffs that will ultimately eliminate about 1,000 jobs, or 12.5 percent of the studio’s total staff, as it tries to increase profitability in the face of weak domestic box-office sales and a challenged television business.

Kevin Tsujihara, Warner’s chief executive, speaking at a recent investor conference, said the studio was seeking to cut annual overhead costs by $200 million. Mr. Tsujihara announced the layoffs in a memo to employees on Tuesday.”

AdAge: Did ‘SNL’ Spoof Land Lincoln on the Viral Video Chart?

“Since breaking at the end of August, Lincoln’s ad campaign starring Matthew McConaughey have generated a lot of buzz, much of it from viewers mildly amused or slightly confused. But until now, it hasn’t broken the Top 10 on the Viral Video Chart. Even a good-natured ribbing from Ellen DeGeneres in September didn’t do the trick.

But an Oct. 25 parody of the spots by Jim Carrey on Saturday Night Live seems to have launched the campaign all the way to No. 2 on the chart. (According to our sibling publication Automotive News, Lincoln has been “delighted” with all the attention.)

Still, the car company has to take a back seat to Unilever’s Axe which debuted at No. 1 this week. Last week’s No. 1 — a Beats by Dre ad starring LeBron James — fell off the chart this week. But another LeBron ad, for Nike, landed at No. 4.”

Campaign: Publicis Groupe will continue to make acquisitions following Sapient deal

“Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe’s $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.”

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