Morning Update: French publishers target adblockers; Why people leave advertising; Facebook to flag if someone impersonates you

AdblockingGuardian: French news sites block the adblockers, telling readers to uninstall or lose access

Adblocker users are being either asked or forced to uninstall the software before being able to read news content on some of the biggest French media websites, which argue they are being deprived of vital revenue by the use of such software.

The initiative, organised by a trade association representing online businesses, aimed to reverse the growing popularity of software that blocks advertisements that many internet users find annoying, but which provide critical revenue to media websites.

“For our 400 journalists to provide you each day with high-quality, reliable and varied news each day … we must be able to rely on advertising revenue,” read a message from Jerome Fenoglio, the editor-in-chief of French daily Le Monde, to users running adblocker software.

Ad Age: Why so many people leave advertising

The battle for talent has always been a great concern for agencies, and a new study from the 4A’s in partnership with LinkedIn illuminates some of the top reasons agency people either move to different companies within the industry or leave it altogether.

The findings, according to 4A’s president Nancy Hill, are not surprising, but they are dismaying.

Mashable: Facebook is testing a feature that alerts you if someone is impersonating your account

Facebook is working on a new tool to help stem one source of harassment on its platform.

The social network is testing a new feature that will automatically alert you if it detects another user is impersonating your account by using your name and profile photo.

Digiday: The Financial Times racked up 45 million podcast downloads last year

Podcasting is the hot new thing to many publishers, but not to the Financial Times.

The Financial Times has been producing them for 10 years. Its 12 regular podcasts managed to rake in 45 million podcast downloads in 2015, (by comparison, figures from last June show podcast hit “Serial” has been downloaded 90 million times). The publisher attributes the growth in part to taking a wider approach to its podcast distribution, broadening 18 months ago from relying on and iTunes to include other platforms like Stitcher and Soundcloud.


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