Morning Update: French publishers target adblockers; Why people leave advertising; Facebook to flag if someone impersonates you

March 23, 2016 8:29

Guardian: French news sites block the adblockers, telling readers to uninstall or lose access

Adblocker users are being either asked or forced to uninstall the software before being able to read news content on some of the biggest French media websites, which argue they are being deprived of vital revenue by the use of such software.

The initiative, organised by a trade association representing online businesses, aimed to reverse the growing popularity of software that blocks advertisements that many internet users find annoying, but which provide critical revenue to media websites.

“For our 400 journalists to provide you each day with high-quality, reliable and varied news each day … we must be able to rely on advertising revenue,” read a message from Jerome Fenoglio, the editor-in-chief of French daily Le Monde, to users running adblocker software.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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