Adobe pushes into streaming wars and creates new ‘Co-op’ tracking tool to rival Facebook
Software giant Adobe has charged into the burgeoning over-the-top video market with a new platform it claims will help networks set up and sell subscription and advertising based streaming services.
Another announcement coming from the company at its massive annual gathering in the US is new ‘Co-op’ tracking tool it claims will rival Google and Facebook in its ability to track individual users as they switch devices by pooling data from its marketing cloud customers.
Its new streaming product has been integrated into Adobe Primetime and claims to give consumers a “more personalised TV and ad experience”, including a recommendation engine similar to that used by streaming services like Netflix, Presto and Stan.
“TV networks and pay-TV providers are eager to capitalise on OTT, but need a comprehensive platform to effectively acquire, engage and monetise viewers,” said Jeremy Helfand, vice president, Adobe Primetime in the announcement.
