Mornington Peninsula’s Ritchies Supa IGA celebrates 150 years of business with a school play

The Mornington Peninsula’s Ritchies Supa IGA is celebrating 150 years of being in business with a campaign telling the story of how the supermarket came to be.

The story is told in the style of a children’s school play, backed by animated sets. The ad also details how the supermarket has given back to the local community.

The ad was produced by Final Focus Video Creative, directed by Don Percy and backed by Media Projects. It will appear on television and in cinemas.