Morrison Media acquires Slow Magazine

Queenland-based publisher Morrison Media, which produces women’s title Frankie, has acquired Melbourne-based quarterly Slow Magazine, a niche title about ‘living life in the slow lane’.

The acquisition of the three year-old magazine, which is positioned as way to ‘escape from the stresses and demands of modern life’, comes six months after a strategic review by Morrison led to the closure of four titles, and the launch of two.

Morrison Media director Peter Morrison said: “We see Slow as creating a new, unique sector on the newsstands – it follows a worldwide trend where we’re seeing niche magazine titles gaining ground, while the more traditional titles reduce their market share.”

“Slow is listening to the market – it has a highly engaged readership which we intend to satisfy with excellent content. And Morrison Media understands that while a digital version is essential, some magazines are built to last in both forms of media,” he said.