Mortein targets 250,000 votes to save Louie the Fly

Louie the Fly is touring the country to drum up support to save himself.

Mortein announced that it would kill off the 50-year old star of its ads in September, then later said that it would rethink its decision because of the public outcry against his death.

The brand mascot is to go on a three-month tour to meet a target of 250,000 fans who want him to be saved.

People can vote to either kill or save him by visiting his Facebook page or by casting a vote in person in ballot machines in shopping centres, town squares, beaches in New South Wales, Victoria and Queensland.

According to a press release from Mortein’s manufacturer Reckitt Benckiser, Louie the Fly’s Facebook page has 117,000 ‘likes’ – more than the Manly Sea Eagles.

In the press release, the mascot is quoted as saying:

I may live on a rubbish tip but I am not ready for the scrap heap. I am prepared to press the flesh, kiss babies and all of that, whatever it takes. My target is a tough one so I might even wash. I have been around for over 50 years; I am confident that my fans will back me all the way.

Mortein confirmed that the company would “stand by its decision” to kill off Louie if the campaign didn’t muster 250,000 votes.


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