Mortein’s Louie The Fly is Australia’s most wanted in new interactive campaign

December 6, 2023 9:34

Reckitt has unveiled its new Mortein campaign, ‘Louie The Flyhunt’, inviting Aussies to participate in a unique experience using new technology, via Havas Host and Havas Red.

The campaign features Mortein’s iconic Louie The Fly character, who is a target in a “thrilling” fly hunt. Aussies are encouraged to use an interactive app, developed by Havas Host, to scan flies when they have been killed, with the chance to win $10,000 if Louie is successfully killed.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.