Qantas looking to sweeten its reputation with Seinfeld tickets

Qantas customers will be able to exchange their frequent flyer points for concert tickets after the beleaguered airline struck a partnership with Ticketek.

Under the deal, Qantas Loyalty members will be able to buy tickets with their points, plus have early access to a number of events.

Jerry Seinfeld Live in Sydney, the Australia v West Indies Test series in Brisbane, and Lightscape Melbourne are the three first early-access offers available to members.

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