Mother campaign inspires manly misadventures

Mother has launched a campaign to show how the Coke energy drink gives men energy to come up with dubious ‘man ideas’.

One TV spot features a group of guys digging up the lawn to create a pool table. In another, a man builds  stadium-style seating in his living room. The ads end with the line: ‘Mother made me do it’.

The ‘lawn pool’ idea is to be brought to life later in the year with a brand activation stunt in Sydney.

As we as TV and cinema, the campaign will run across  radio, digital, outdoor and Mother Made Me Do It’ brand activation challenges at V8 events; Mother is the official energy drink of the v8 Supercars.

The agency behind the campaign was McCann.

Mother marketing manager, Steven Ruhl said: “Mother is all about delivering a Mother of an energy hit and we are confident this campaign will make a major impact across Australia. Blokes love a mate who is always up for a laugh and getting into mischief. And if anyone asks who’s to blame, it’s OK because all they have to say is ‘Mother Made Me Do It’.”


  • Communications Strategy: Naked Communications
  • Creative: McCann
  • Executive Creative Director: John Mescall
  • Creative Director: Kieran Flanagan
  • Client Services Director: Nicole Gardner
  • Account Director: Frith Morrissey
  • Account Manager: Caragh Welford
  • Agency Producer: David Steindl/Colin Tuohy
  • Production Company Flying Fish
  • Director: Gary John
  • Producer: Penny Hall
  • Digital / Social media: The White Agency
  • Media: Ikon
  • Sampling: Urban
  • Promotions: Momentum
  • Consumer PR: One Green Bean

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