Mother campaign inspires manly misadventures
Mother has launched a campaign to show how the Coke energy drink gives men energy to come up with dubious ‘man ideas’.
One TV spot features a group of guys digging up the lawn to create a pool table. In another, a man builds stadium-style seating in his living room. The ads end with the line: ‘Mother made me do it’.
The ‘lawn pool’ idea is to be brought to life later in the year with a brand activation stunt in Sydney.
i like this
Where’s the production credits?
Production Company: Anonymous
Creative: Anonymous
Copywriting: Anonymous
Director: Anonymous
Post Production: Anonymous
Grip: Anonymous
Best Boy: Anonymous
Titles: Anonymous
Client: Anonymous
Account Manager: Anonymous
Account Executive: Anonymous Jr
Starring: Anonymous
I feel a catch cry coming on.
Can someone enlighten me what ‘brand activation’ means?
And what activation means generally.
I see job ads with activation in them and have no idea what it means
cool idea
@anonymous, who cares about the production credits for a 30 second TVC? it’s not a feature film for god’s sake
you’ll just have to get by on praise from your boss and the knowledge of a job well done
(what an insecure and/or vain little industry is TV production!)
Considering a lot of the ads for blokey products that they try and make funny are totes lame and turn my stomach (some beer commercials for example), these ads I actually likey.
@beezlebub creatives looking to use a company and/or hire a director care.
Also, creatives are interested in who was behind an idea.
This is how you get employed for your next gig.
I can accept the fact that the idea is completely unoriginal (Solo, Pepsi Max etc) but the poor casting, amatuerish acting and dull direction are unforgivable.
Interesting that creatives are keen to re-inforce the sterotype that grown men are children.
These are fun ads. Shame the product looks like radioactive urea.
Hi Anonymous,
Sorry for the delay getting the credits updated. They’ve now been added to the story.
Cheers,
Robin – Mumbrella
are all these people looking for their next gig?
they all sound gainfully employed to me
please shout out if you need a job…
Red bull is better