Motherprss launches in Australia

The team behind online publication for mothers, Motherpedia.com.au, has launched a new website  that combines content for mothers from across the web on Motherprss.com.au.

The announcement:

The best of everything on the web for mums is now available in one convenient place with the launch today of Motherprss.com.au.

Available in desktop, smartphone and tablet, mums can instantly connect to hundreds of news, opinion and blog sites and even control the site to suit their individual taste with its personal RSS reader.

Motherprss.com.au has been established by the team behind Motherpedia.com.au, an online publication founded less than two years ago with a reputation as ‘the thinking mums’ site.

The expansion is in recognition of women wanting things to be as convenient as possible – and this extends to their online habits.

A survey of 1,000 Australians conducted by research company, CoreData in August showed 79% of mums would like a website that brings all the sites they love across the web to one easy-to-access place.

“The benefit of Motherprss is that it combines the resources of a whole lot of mum and parenting oriented sites into one convenient place,” explained co-director and editor of Motherpedia, Bonita Mersiades.

“Instead of having to go from site-to-site to research something or to find out the latest information, visitors to Motherprss can simply bookmark this site and find it all with one click.”

The Motherprss network includes separate sites on children’s life stages from pregnancy through to teenagers, as well as lifestyle categories such as work, travel, fitness, style, recipes, at home, entertainment and competitions and deals.

But Mersiades says one of the big features of the network is the ‘best blogs’.

“There are so many terrific bloggers out there,” she said, “whether they be the so-called ‘mummy blogger’ or an expert in a particular area or journalists who blog in their spare time.

“The fact is mums want to know what other mums think, do or have to say about things. We’re not only bringing the bloggers to mums, but we’re also delivering readers to bloggers they might not have had a chance of reaching before.”

Business and Marketing Director and Motherpedia founder, Kate McQuestin said Motherprss was recognition that mums are amongst the most time poor of any occupation.

“Women are busy and constantly ‘on the go’ with some 55% browsing the internet on their smartphone and 48% browsing the internet on their tablet, so it was important that we have these versions to help them stay up-to-date on the latest,” said McQuestin.

“Motherprss.com.au will deliver even more impactful results for companies and organisations that want to reach women where they are online.”

She said the new opportunities for advertisers include:

· Experiences that relate to the four sites and ten categories within the Motherprss.com.au network
· Smartphone and tablet-optimised content for on-the-go activities, with the capacity to emphasise products and shopping options
· Blogger of the Month
· A daily newsletter to a database of mums that can be segmented by location and age of children
· The Motherprss Awards for mum-friendly companies, products and experiences.

“Motherpedia already has the runs on the board in reaching mums and delivering the content that mums want to know,” said McQuestin.

“The introduction of Motherprss.com.au takes our reach even further. It makes mums’ lives easier and gives us insights, assets and platforms to give mums an even stronger sense of community in parallel with relevant content in a ‘one-stop-shop’ environment perfect for marketers and others who want to reach mums.

McQuestin said they plan to gradually expand their digital media assets with new and exciting products.

In addition to Motherprss.com.au, McQuestin and Mersiades will also launch a UK version of Motherprss and AustralianFootballPRSS.com.au later this month.

“This is an ideal time to be part of Motherprss.com.au specifically, as well as the broader Motherpedia group,” McQuestin said.

“A marketer who wants to work with us will also grow with us. We provide brands with compelling and effective solutions.”

For further information or to organise an interview, contact:
Bonita Mersiades on bonita@motherpedia.com.au, +61 2 9948 5529 or +61 416 071 000
Kate McQuestin on kate@motherpedia.com.au, +61 2 8091 6148 or +44 776 8663 513

* Research referenced is from a study conducted by leading research company, CoreData in August 2013 of 1,000 Australians

Source: Motherprss media release.


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