Mother’s Day Classic fun run launches new fundraising campaign

The Mother’s Day Classic fun run has launched its annual campaign, featuring cancer patients, their family and friends.

The campaign highlights that while we like to believe our female family members are one in a million, they are often just ‘one in eight’ when it comes to breast cancer.

The digital content was created by The Shannon Company, who have been involved with the Mother’s Day Classic for the last 21 years.

The Shannon Company managing director, Ian Forsyth, said that while breast cancer survival has improved, diagnoses are increasing.

“Even since this campaign was completed, new data shows that the lifetime diagnosis rate of breast cancer amongst Australian women has actually increased from one in eight, to one in seven.

“We were amazed by the resilience and courage of the survivors, friends and family who were prepared to bare their souls and tell their stories to the Australian community in an effort to save lives.”


Client: Mother’s Day Classic
Sharon Morris, CEO
Creative: The Shannon Company
Madeline Cantonese
Andrew North
James Shannon


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