Mount Hotham shares its views in new campaign
With the official ski season now underway, Mount Hotham in Victoria has launched a campaign which shares stories from the mountain’s point of view.
The ads, created by 10 Feet Tall, use the tagline “I am here and I am waiting” in a new brand positioning for Mount Hotham.
The one-minute ad includes imagery of Mount Hotham with visitors undertaking numerous activities including having picnics, camping, cooking, snowboarding, skiing and drinking wine around the fire.
Jon Hutchins, CEO at Mt. Hotham, said in a statement: “Our brand has been built on high-performance messaging and northern hemisphere styling.
“But with low-cost airfares to New Zealand and Japan now so common, we needed to get back to the core of what makes the Australian alpine experience so unique.
“The resulting creative gives the mountain a voice,” he said.
‘I am here and I am waiting’ also features multiple 15-second videos highlighting the different activities which can be done on the mountain.
The campaign is set to roll out across digital, radio, online and through retail spots.
Credits:
- Agency: 10 Feet Tall
- Murray White: Executive Creative Director
- Stuart Black: Creative Director
- Matt Toebelmann: Art Director
- Travis McKeag: Design
- Joseph Meseha: Managing Director
- Magnus Nilsson – Strategy Director
- Pia Moore: Client Services Director
- Alex Williams: Senior Account Manager
- Production Company: The Woolshed
- Richard Hughes: Director
- Brad Francis: DOP
- Dave Christison: Producer
- Paddy Mithen: Production Manager
- Sound: Production Alley
- Rodney Lowe: Sound Design
- Pat Devlin: Assistant Sound Design
- Jess Lehman: Audio Producer
- Client: Mt Hotham RMB
- Jon Hutchins: CEO
- KJ Raymond: Operations Manager
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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