‘Move fast, break sh*t’: How a bold rebrand helped turn this sportswear brand into a multi-million dollar business

When it comes to standing out in Australia’s crowded fitness industry, one activewear brand believes it all comes down to “challenging the status quo”.

Multi-million dollar LSKD has come a long way in the 17 years since Queenslander Jason Daniel established the company.

Speaking on the latest episode of Mumbrella’s one-on-one podcast, the founder and CEO reflected on how he transformed from an avid BMX rider selling T-shirts to the local motocross community to managing a global sportswear empire.