Movember appoints SMART to its global brand strategy

Hero’s rebooted brand consultancy SMART has won an account with Movember to manage its global brand strategy, following a competitive pitch process.

SMART will be working with the organisation on its five-year organisational strategy to accelerate Movember’s work in the improvement of men’s mental health and the prevention of suicide, prostate cancer and testicular cancer.

SMART will develop a long-term strategy that builds on its history and is future-proof for further evolution of the organisation.

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