Orchard names Mikaela Crimmins as head of strategy

Mikaela Crimmins has been promoted to head of strategy at digital creative agency, Orchard, where she’ll head up the experience team.

Re-joining Orchard in 2019, Crimmins formerly served as the agency’s planning director, and has racked up over 10 years of experience in the communications industry.

Now she’ll lead the experience team, bringing together product, service design, data, branding, social and content, to generate better brand experiences for clients.