Movember kicks off campaign encouraging men and women to get involved

Movember has kicked off its annual campaign aimed at encouraging both men and women to support the charity which donates funds raised to men’s health programmes.

Created by Melbourne-based Urchin Associates, the campaign is asking local “Mo Bros and Mo Sistas” to unite, support one another with the aim of changing the face of men’s health

Urchin’s Travis Garone said: “Movember started in Australia and is now operating in 21 countries around the world. We want to remind Mo Bros and Mo Sistas that while Movember is now a global movement, it’s equally important to support your local Mo growers.