Movember kicks off campaign encouraging men and women to get involved
Movember has kicked off its annual campaign aimed at encouraging both men and women to support the charity which donates funds raised to men’s health programmes.
Created by Melbourne-based Urchin Associates, the campaign is asking local “Mo Bros and Mo Sistas” to unite, support one another with the aim of changing the face of men’s health
Urchin’s Travis Garone said: “Movember started in Australia and is now operating in 21 countries around the world. We want to remind Mo Bros and Mo Sistas that while Movember is now a global movement, it’s equally important to support your local Mo growers.
“We’re thinking globally but acting locally, encouraging those around us to accept responsibility and take the steps needed to have a lasting impact on the health of men around the world.”
Melbourne-based supporters of the fundraiser will have the chance to see their face on an outdoor billboard, with Ooh Media bringing ‘Made in Movemeber Melbourne’ to life on the wrap-around billboard on the new Emporium shopping centre building until the end of the month.
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Another campaign design. I truly have no idea why they don’t invest in some consistent branding?
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