Transperth aims to foster empathy among commuters with new portrait campaign

Transperth, the public transport services company for Perth, has unveiled a new outdoor portraits series which aims to showcase the diversity of Perth’s public transport passengers in an effort to change the way people look at those around them.

The ‘Show Your Good Side’ campaign, created by 303Lowe, hopes to encourage empathy and respect amongst all commuters by sharing various commuters stories.

303Lowe creative director Richard Berney said: “The portraiture series is an exploration of the people of Perth and their individual journeys – presented by a brand that is of, and for the people – Transperth.

“The portraits and their accompanied interviews aim to disrupt people’s prejudices of their fellow passengers. When we learn about each other, and even recognise something in ourselves, we are more likely to be considerate.”