The Movember Foundation has launched a campaign to mark the start of the month in which thousands of Australian men grow moustaches for charity.
Moving on from last year’s idea of a modern gentlemen, this year’s Movember campaign centres on the idea of a country gentleman and the power of his moustache.
“The country gentleman is an individual who takes pride in his craft,” a Movember spokesperson said. “He cherishes one hand made thing over a dozen mass produced items. His moustache is face grown and hand brushed, an item he crafts with the same level of pride.”
The video clips evoke this sense of pride in craft, she added.
The creative agency was Melbourne-based Urchin. The campaign began with a teaser video in October.
Last year, 130,000 Australians participated in Movember.