Movie extras perform health care procedures in AHM’s ‘Get More From Your Extras’ campaign
Private health insurer AHM has launched its latest brand campaign encouraging members to get more out of their extras, by showing movie extras performing as health care practitioners.
Created by JimJam, the 30-second commercial shows costumed theatre and movie extras out of work and loitering in various locations including the tennis, the beach, the forrest, the pool and on the couch and also offering health-care services.
The campaign was based on a 2017 study conducted by Choice, which found the top reason for buying health insurance coverage was the extras.
In one of the three commercials a man dressed as an ancient Roman asks “Are you going away for the break?” while he exams a woman’s teeth as she sits in the dental surgery.
Another 30-second spot features a Hulk-look-alike extra performing chiropractic services for a patient.
The longer 45-second ad opens with all different extras on a movie set, in the forest, on the couch, at the beach, by the pool and watching tennis.
JimJam ECD Andrew Crocker, said in a statement: “AHM is about delivering maximum value to its customers by supplying health insurance that’s meant to be used.
“While extras play a major part in choosing health insurance, not many of us take advantage of them. We figured this would be a fun way to tell people to use their extras more.”
Amanda Romeo, head of marketing at AHM, said the campaign aims to encourage people to make the most of their extras and highlight AHM’s “simple and affordable” extras.
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