Movie marketing outfit adds former Village Roadshow and Disney+ talent

March 7, 2023 11:21

Movie marketing agency the Choovie Group has appointed former GM partnerships and sales at Village Roadshow, Jeremy Abbott, to lead the brand growth and sponsorship division. Meanwhile, former Disney+ executive, Katie Frean, has joined as partnerships manager.

Abbott joins Choovie as growth director after more than nine years at Village Roadshow where he held senior sales, sponsorship and partnerships roles. He has also worked at the AFL, Australian Grand Prix Corporation and West Coast Eagles.

Most recently content marketing executive at Disney+, Frean also has extensive experience in the cinema industry having worked at Village Cinemas for more than six years.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.