IT movie evil clown trailer should not have aired during Little Big Shots, rules ad watchdog

October 18, 2017 8:48

A trailer for the horror film IT has been banned by the Advertising Standards Board for including content which is “offending”, “too scary” and would cause “alarm and distress” to both children and adults.

The 30 second trailer for the film aired during Seven On Demand’s family program Little Big Shots with one complaint arguing that the trailer should be “removed and unlinked with shows that children will obviously be watching”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Ad Standards Board IT Roadshow Films

1 COMMENTS

G 18 Oct 17

Poor form by the media agency, as was putting a print ad on a bus stop outside a primary school (which I contacted the distributor about to have it removed)

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