Adam Boland partners with Australian Academy of Science for social-driven publishing strategy
Adam Boland’s new short form video venture Media Holding Group has unveiled its first major project, helping the Australian Academy of Science launch its social-led publishing strategy.
Boland was for a time one of Australia’s best known TV executives as the creator of Seven’s morning juggernaut Sunrise and later Ten’s brief morning venture Wake Up. More recently he was head of video at News Corp’s News Digital Networks Australia before moving to Canberra earlier this year.
Boland will work with the Academy and former supervising producer at Seven’s Sunrise Paul Richards, to drive science-based video content through the Australian Academy of Science’s social channels.
Yesterday the AAS published an explainer on the collision between two neutron stars, which has been one of the big astronomy events of the year. At the time of posting the piece had already had more than 20,000 views.
