MPA rebrand highlights the role magazines play in connecting with audiences

Industry body Magazine Publishers of Australia has rebranded as Magazine Networks as part of an effort to re-gain traction with media agencies and be more considered as a part of media plans.

The new Magazine Networks logo

Magazine Networks chairman and Pacific Magazines CEO, Peter Zavecz, said: “The rebrand signifies how magazines are truly multi-platform brands, with a network of engaged audiences across platforms. Trust in our professional curation of content accompanied by high levels of engagement continues to differentiate the magazine medium. We have a clear role to play in the media mix and it’s high time this was recognised.”

Zavecz: The rebrand signifies magazines are truly multi-platform brands