Magazines industry body MPA to focus on increasing magazine sales at newsagencies
“The promotions are in line with target audience needs,” says Mary Ann Azer
Magazine publishers are attempting to drive sales by enticing consumers with giveaways of cars, kitchen appliances and holidays when they purchase a magazine in a newsagency as part of a campaign run by industry body Magazine Publishers of Australia.
The campaign is part of the MPA’s effort to better support newsagents with the campaign looking to increase newsagency sales for weekly magazines and homes and food magazines.
Mary Ann Azer, MPA executive director, told Mumbrella the campaign aims to “boost sales in the newsagency channel and show support for this important channel to magazines”.
