Mr and Mrs Smith launches iPhone app
Hotel booking site Mr and Mrs Smith has launched an iPhone app enabling travellers to book hotels as well as aiming to entertain them on their holiday.
The announcement:
July 8, 2011 –
Boutique hotel experts Mr & Mrs Smith have brought their travel expertise and trademark irreverence to their latest project, the Plan and Play app, which enables users to find and book the perfect romantic getaway at the tap of a button. The new app will be free, and is a standalone product formatted specifically for the iPhone handset by Cubate.
Like Mr & Mrs Smith itself, the app is practical but has a naughty side, with two modes: Plan and Play. The Plan section helps the user to browse more than 800 boutique hotels around the world, read detailed insider descriptions and browse beautiful photos of the most stylish boltholes on the planet. The app’s Play area includes a suite of gadgets and games to help you make the most of your weekend away.
“Everyone is jumping on the app bandwagon, but we’ve made sure our app is irreverent, practical and fun – just like our brand,” says Simon Westcott, Managing Director Mr & Mrs Smith Asia Pacific.
“Whether you’re a luxury-hotel-loving business traveller, globetrotting adventurer or spontaneous dirty-weekender, our app will help you find the right accommodation on the move, and delivers the information with the wit and charisma of a charming and well-informed friend.”
Source: Mr and Mrs Smith press release
