MRC snares luxury brand Oscar Hunt
Communications agency MRC has been appointed the agency of record for high-end Australian tailor Oscar Hunt.
MRC will manage the brand’s overarching communications strategy, including media engagement, content creation, talent acquisitions, brand partnerships and events.
Oscar Hunt joins an impressive client stable at MRC, including French luxury brand Balmain, developers Arissa Group and American eyewear brand Garrett Leight.
MRC founding director Cameron Carter said the luxury tailor aligns with his agency’s core value.
“Oscar Hunt sets a new benchmark in made-to-measure tailoring and client service, while reimagining the modern wardrobe,” Carter said.
“MRC’s intrinsic knowledge of the luxury market in Australia, paired with our extensive experience in the fashion category, positions this as a perfect strategic partnership.”
Oscar Hunt founder Chris Edwards said: “MRC excited us with their understanding of our brand position and target market. They offered innovative 360 degree solutions to deliver robust brand campaigns.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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