WA Government LiveLighter obesity campaign takes out Grand Prix at first MSiX Awards

Alex Hayes

July 31, 2015 12:31

A West Australian Government initiative to tackle the state’s obesity problem has won the top award at the 2015 Marketing Science Ideas Exchange (MSiX) awards.

The LiveLighter campaign by Behaviour Change Partners won the Best Insight award and was named the Grand Prix winner at last night’s ceremony, hosted at The Powerhouse Museum by TV and radio personality James O’Loghlin.

Other winners at the inaugural awards celebrating the campaigns which demonstrate the best use of marketing sciences were Affinity in the Clever Data category, RadiumOne in the Best Use of Neuroscience category, Cummins&Partners in the Best Use of Behavioural Economics award and Liquid Interactive in Purchase Behaviour.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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